Hannah Paccione
Head of Editorial & Social @IMDb.com
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WORK HISTORY
Head of Editorial & Social @IMDb.com
Seattle, WA, US
Senior editorial and social manager leading content strategy and operations across IMDb site, apps, social media, and marketing channels to drive entertainment-focused content discovery, engagement, and sponsorship revenue ($10.1MM in 2025,+131% vs goal), while managing budgets.• Manage a team of 8, overseeing channel strategy for editorial, organic & paid social, and creative marketing.• Coordinate creative asset design, content creation, publishing schedules, and multi-channel distribution for 40+ annual integrated campaigns, partnering with video, marketing, PR, design, and ad sales teams.• Collaborate with product and UX teams to refine digital features and platform architecture and launch new content formats to improve customer journey and drive measurable lift in engagement and retention.• Consistent social listening and measurement and analysis of KPIs (e.g. visits, engagements, followers) to extract insights, drive growth initiatives, optimize performance, and meet business goals.
EDUCATION
Syracuse University
BS, Magazine Journalism, Psychology
ABOUT HANNAH PACCIONE
Senior editorial and social media strategist with 10+ years experience leading creative teams to produce and scale engaging content across digital channels. Combines sharp editorial judgement, audience-first thinking, and data-driven growth strategies to build innovative, high-impact experiences in a variety of formats.
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