Hannah M.
Crm & Data Executive @Wolves
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WORK HISTORY
Crm & Data Executive @Wolves
Wolverhampton, GB
EDUCATION
Hadley Learning Community
GCSEs
Shrewsbury College
A Level, English Language and Literature, General
ABOUT HANNAH M.
CRM & Data professional in the sports industry, with a focus on supporter engagement, email marketing, and data-led campaign strategy. At Wolves, I lead our email marketing operations, building automated journeys, managing campaign logic, and using segmentation to deliver personalised messaging across email and web. I also act as the main technical contact for CRM data, working closely with Two Circles to ensure high-quality, actionable data powers our platforms. In 2025 I led the implementation of our CDP, Bloomreach, where I’m the primary user. This includes building revenue attribution reports, managing supporter journeys, and overseeing our single customer view. I also shape how key data fields, such as supporter type and opt-in status, are structured to support future targeting and insight.Passionate about football, digital strategy, and using data to create better fan experiences.
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