Hannah Joslin

About Hannah Joslin

About Me: Polymath. Observer. Storyteller. Learner. Mental health blogger. Yogi. Cultural…

Experience

1. Brand Strategist & Competitive Positioning Director

   Mashtank

   Feb 2021 — Present

   At MashTank, I lead brand positioning and messaging strategy for our clients, ensuring their identities resonate in competitive markets– not just effectively, but with authentic compelling emotion.Key Responsibilities:Brand Positioning: Develop and implement strategies that differentiate clients\' brands, aligning with their core values and market demands.​Messaging Development: Craft compelling narratives (UVPs) and messaging frameworks that connect with target audiences (ICPs), fostering brand loyalty, engagement, and conversion-rate-optimized growth.Market Analysis: Conduct in-depth analyses of market trends and competitor landscapes to identify opportunities to own the space.Client Collaboration: Work closely with clients to understand their vision and goals, translating them into effective brand strategies and marketing activations.

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science (B.S.)

  2013 — 2016

Skills

• Squarespace
• Technical Writing
• Wordpress
• Public Relations
• Web Design
• Journalism
• Photoshop
• Orientation Programs
• Editing
• Graphic Design
• Branding & Identity
• Publishing
• Content Marketing
• Advertising
• Visual Communication
• Creative Writing
• Writing
• Premiere
• Team Management
• Social Networking
• Social Media Marketing
• Marketing
• Indesign
• Blogging
• Creative Strategy
• Leadership
• Adobe Creative Suite
• Reporting
• Marketing Strategy
• Dreamweaver