Hannah Ellis
Digital Marketing Executive @Harper Macleod Llp
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WORK HISTORY
Digital Marketing Executive @Harper Macleod Llp
Scotland, GB
As a Digital Marketing Executive, I play a key role in driving online visibility, engagement, and performance across multiple channels. Working closely with the Digital Marketing Manager, Head of PR & Communications, and sector Marketing Managers, I support the delivery of effective digital campaigns and initiatives that align with business objectives.Key responsibilities- SEO: Optimising website content and structure to improve search rankings and organic traffic- PPC: Managing and monitoring paid campaigns to maximise ROI- Content creation: Developing engaging digital content to support campaigns, websites, and social channels- Analytics & reporting: Tracking campaign performance using tools like Google Analytics, producing insights and reports to inform strategy- Website management: Updating and maintaining the website back end to ensure accuracy and user experience-Cross-team support: Collaborating with PR, communications, and marketing teams to align digital activity with broader campaigns.Skills & Tools:SEO | PPC | Google Analytics | Content Creation | Data Analysis | Digital Strategy | Website CMS Management
EDUCATION
University of Lancashire
Marketing Management BA(Hons) Sandwich Course, Marketing/Marketing Management, General
SKILLS
ABOUT HANNAH ELLIS
I’m a Digital Marketing Executive specialising in campaign planning and marketing strategy, with broad experience across content marketing, paid and organic social media, PPC, SEO, email marketing, events, PR, and website management.Analytical and adaptable, I use data and insights to guide decisions, optimise performance, and deliver measurable ROI. My work spans both B2B and B2C audiences, developing and managing multi-channel campaigns for industries including education, renewable energy, automotive, and legal services.I’m motivated by helping brands strengthen their online presence, tell their story in meaningful ways, and turn engagement into growth.
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