Hannah Thomas
Director of Strategic Marketing, GBH
- Role
- Director of Strategic Marketing at GBH
- Location
- Suffolk County, MA, US
- LinkedIn followers
- 500 followers
About Hannah Thomas
I’m a creative, forward-thinking global marketer who delivers brand messaging to large audiences through engaging, full-funnel marketing campaigns. By working cross-functionally across all channels, I have led marketing initiatives through from concept, to execution, and finally, to optimization.
Experience
Director of Strategic Marketing
Jan 2023 — Present · Boston, MA, US
Responsible for creating and implementing campaigns that ensure brand cohesiveness, awareness, trust, and engagement for GBH and its sub-brands.• Reporting directly to and working closely with CMO to create and implement campaigns for every level of the funnel, setting and deploying budget strategically, and managing a team for implementation.• Building strategic campaign concepts inclusive of earned, owned, and paid media channels.• Lead brand marking management and ensure new brand standards are met and enforced.• Develop and lead GBH’s advertising strategies to grow audiences and support for the organization, programs, and platforms. • Develop briefs that outline goals, tone, and audience for Creative.• Manage and optimize the annual budget for digital and OOH campaigns covering GBH business objectives.• Partner with cross-functional teams to manage online marketing and distribution strategy across multi-channel market segments.
Education
University of Massachusetts Amherst
B.A., Journalism
Skills
- On-Camera Talent
- Live Broadcast
- Video Production
- Ap Style
- Paid Social Media
- Digital Strategy
- Final Cut Express
- Social Media
- Social Media Marketing
- Sound Editing
- Digital Media
- Newspapers
- Html
- Cms
- Drupal
- Facebook Ads
- Marketing
- Facebook Marketing
- Multimedia
- Social Media Measurement
- Supervisory Skills
- SEO
- Project Management
- Online Advertising
- Video Editing
- Public Speaking
- Newspaper
- Health Journalism
- Marketing Strategy
- Journalism
- Data Analysis
- Breaking News
- Audience Development
- Editing
- Digital Marketing
- News Writing
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