Hannah Bower
Leadership and Development | Client and Business Strategy | Marketing and Advertising
- Role
- Specialist, Marketing and Pricing (Merchandise) at CPKC
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Hannah Bower
Dynamic strategic marketer with 15+ years of experience in Agency and SaaS settings. Industry adaptable, having worked in Family and children, Loyalty, Restaurant and Senior Living verticals. Proven track record of developing high-performing account teams and motivating individuals in both hybrid, remote and in-person environments. Data-driven advocate for innovation and meeting/exceeding KPIs within my book of business. Regularly serves on leadership teams helping guide the strategic direction and implementation of mission-critical transformation goals. Committed to fostering a culture of DEI and mentorship. Expert in omnichannel and integrated marketing solutions spanning traditional and digital channels. Impeccable work ethic and ability to navigate ambiguity with ease. Enjoys solving complex problems and working in partnership with cross-functional teams. Most of all, I take pride in developing strong long-lasting relationships with my teams and clientele while being entrusted to anticipate their needs and solve their most unique business challenges.
Experience
Specialist, Marketing and Pricing (Merchandise)
Aug 2024 — Present · US
Develop and execute strategic growth plans to maximize retention, revenue, and value - Analyze market trends and deliver actionable insights to guide market development and long-term strategies- Manage complex business challenges with in-depth economic and decision-quality analysis- Lead the creation and implementation of product and pricing strategies, delivering competitive advantages and customer value- Oversee contract negotiations, including strategic renewals, bids, and RFPs- Collaborate cross-functionally with sales, operations, and customer service teams to align goals and achieve revenue targets- Represent the organization with key stakeholders, including clients, partners, and industry groups- Drive process improvements and implement tools to enhance marketing and product management.
Education
Northwest Missouri State University
BS, Double major in advertising and marketing
2004 — 2008
Rockhurst University
Master of Business Administration (M.B.A.), Concentration in Management
2012 — 2014
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