Hannah Leahy-Chaffins

About Hannah Leahy-Chaffins

Results-driven E-Commerce & Digital Merchandising Manager with 10+ years of experience driving growth in fast-paced environments. Expertise in merchandising, vendor management, and business development, with a focus on curating top product assortments, optimizing pricing, and negotiating contracts. Skilled in leading teams, analyzing market trends, and enhancing digital storefronts (Amazon, Shopify, Faire) to maximize profitability. Experienced in managing $25M+ portfolios and driving YOY growth through strategic partnerships and operational excellence.Areas of Strength:Event Planning & Execution | Budget Analysis | Vendor & Designer Relations | Styling & Creative | Expense Management | Marketing | Merchandising | Purchasing & Sourcing | Team Leadership | Account Management | Vendor Operations | Market Trends | Process Improvement | Strategic Planning | Contract Negotiation | Communication & Collaboration

Experience

1. Ecommerce & Digital Marketing Manager

   Toysmith

   Jul 2023 — Present · Pacific, WA, US

   Led ecommerce strategies across Amazon 1P & 3P, Shopify B2B, and Faire, driving sales growth through curated product selection, competitive pricing, and targeted merchandising. Managed digital marketing initiatives, including email campaigns, social media, and site enhancements, while overseeing catalog development and inventory forecasting.• Managed Amazon 1P & 3P accounts, overseeing product curation, pricing, ship plans, forecasting, compliance, infographic creation, and sales performance tracking.• Drove $9M+ in sales on Faire Wholesale Marketplace, optimizing product copy, pricing, merchandising, email marketing campaigns, and promotional strategies to maintain top-ranking store status.• Managed and enhanced a B2B Shopify website, including product merchandising, image optimization, and UI/UX improvements, ensuring seamless user experience.• Led creative direction and optimized visual assets for digital marketing channels, including email campaigns, graphic design, marketing calendar management, and catalog creation (digital/print).• Directed full-cycle ecommerce sales process, analyzing sales data to forecast demand, optimize inventory levels, and refine pricing strategies.

Skills

• Marketing
• Leadership
• Styling
• Event Planning
• Customer Service
• Fashion Shows
• Advertising
• Visual Merchandising
• Apparel
• Fashion
• Management
• Entertainment
• Merchandising
• Social Networking
• Time Management
• Sales
• Blogging