Hannah Larson
Design Advisor @Serena & Lily
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WORK HISTORY
Design Advisor @Serena & Lily
Chicago, IL, US
EDUCATION
CIMBA
International Marketing and Integrated Marketing Communications
Edina Senior High School
High School Diploma, General Studies
The University of Kansas School of Business
Bachelor of Science in Business, Marketing
SKILLS
ABOUT HANNAH LARSON
Experienced account manager with a background in driving growth for health & beauty and CPG brands across major retail clients like Walgreens, Best Buy, and Target. Having worked with brands of all sizes, from Fortune 500 to new-to-market companies, I am passionate about brand management and product placement at retail and e-commerce. Skilled in sales strategy, project management, and data-driven decision-making to maximize revenue and optimize promotional efforts. Adept at building strong client relationships and collaborating with cross-functional teams to deliver impactful results. I’m passionate about leveraging insights to drive business success and stay ahead of market trends. Open to opportunities where I can apply my expertise in account management and strategic growth to make a meaningful impact. Lets connect! Key Skills & Expertise-Account management for CPG brands at top retail clients, including Walgreens, Best Buy, and Target-Sales growth strategies, inventory management, and budget oversight-E-commerce and content management of various product types-Data-driven decision-making and performance analysis-Cross-functional collaboration with clients, retailers, and internal teams-Marketing and promotional planning, from strategy to executionProduct categories I\'ve worked with and have managed brands in: Health (Feminine Hygiene, Private Label OTC), Beauty (Haircare, Tweezers, Shavers), Consumables/Pantry (Grocery, Protein Powder & Bars, Pet Food), Smart Home (Security Systems, Smart Lighting), Streaming Services, Phone and Charging Accessories (Car Mounts, Phone Cases, Charging Cables), Wearable Technology (Smartwatches), Kitchen Appliances (Cooking Pots/Pans, Wine Accessories, Water Bottles), Backpacks & Luggage, Eyewear
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