Hannah Keshishian
Conversion Rate Optimization Lead, Chevrolet @General Motors
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WORK HISTORY
Conversion Rate Optimization Lead, Chevrolet @General Motors
Chicago, IL, US
EDUCATION
Central Michigan University
Bachelor of Science (B.S.)
ABOUT HANNAH KESHISHIAN
I specialize in conversion rate optimization that’s deliberate, structured, and tied to business outcomes. I don’t test to test, I build data-backed roadmaps with purpose, using impact statements to clarify what we’re solving for and what success looks like before we start. My experience spans eCommerce agencies and enterprise scale teams, working across funnels to reduce friction, influence user behavior, and drive measurable growth. Every test has a point. Every result informs the next move. I treat experimentation as a lever, not a lottery.
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