Hannah Wichman
Growth Marketing Analyst at Disney Streaming
- Role
- Growth Marketing Analyst at Disney Streaming
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Hannah Wichman
Five years of experience in digital/paid media marketing, specifically managing…
Experience
Growth Marketing Analyst
Jan 2024 — Present
Manage end-to-end programmatic campaign execution for the launch of new Disney Plus content and promotional offers in prominent EMEA markets, including Italy, United Kingdom, and France, efficiently driving significant volumes of customer acquisition through measurement-informed strategic optimizations and coordination of multi-thousand dollar budgets- Direct and review EMEA Display and Video Team weekly reporting deliverables, ensuring high detail, clarity, and quality to translate into week over week performance trend summaries presented to leadership, informing key decisions for campaign strategy- Craft monthly analytical insights for EMEA campaigns using data sourced from the DSPs (Yahoo, DV360) and CM360, subsequently presenting key findings and innovation recommendations to internal EMEA stakeholders - Cultivate and exercise collaborative relationships with members of the broader Growth Marketing teams (ad operations, strategy, EMEA local market leads) and pertinent partners/vendors (Google, Yahoo, Reddit, IAS) to streamline the trading operation as a whole
Education
South Lyon East High School
High School Diploma
2013 — 2017
University of Michigan
Bachelor of Arts - BA, Communication and Media Studies, Sustainability
2017 — 2020
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