Hannah Smith

About Hannah Smith

The excitement of Athens, Georgia, draws local creatives as well as visitors. In turn, visitor spending from leisure, group and meetings increases economic impact and quality of life in our community. Telling the stories of Athens amplifies this virtuous cycle of tourism as economic development, and I\'m honored to help craft Athens\' destination marketing strategy.Known as one of the best college towns in America, visitors love experiencing the local vibe of the live music scene, restaurants, craft breweries museums and galleries, and other exciting attractions.

Experience

1. Director of Marketing and Communications

   Visit Athens Ga

   Jul 2011 — Present · Athens, GA, US

   Visit Athens is the official destination marketing organization for Athens-Clarke County, Georgia. We are Always Open to engaging the creative energy of Athens, activating curiosity, and inspiring experiences to advance our community’s quality of life and economic opportunity for all. Manage branding, media relations, digital media marketing and the production of all print, online and email publications and communications. Supervise a staff of full-time, part-time and intern positions. Develop and implement the Bureau’s marketing plan, budget and editorial calendar. • Oversee all owned media platforms including social media and blog. Increased Instagram comments by 48% and engagements by 20% in 2019. Attained over 2.6 million total impressions on social media in 2019.• Manage public and media relations efforts resulting in 200+ million impressions in the past fiscal year.• Craft email marketing campaigns with open and click rates tracking 50% higher than industry averages.• Serve as Project Manager for last five VisitAthensGA.com website relaunches, featuring progressively more features and dynamic Content Management Systems (CMS). The award-winning website is known as a leading travel website for its budget and market size; recognized for Best Practices out of hundreds of developer clients.• Develop Brand Standards and Tone Guide; as Brand Manager, ensure uniform implementation across all departments and third party vendors.• Launch Partner Extranet, conduct monthly training to local business and organization partners.• Develop marketing plans and campaigns from initial scope through execution and refinement.• Administrator for Customer Relationship Management (CRM) system; ensure full and consistent use by all.Leader in regional tourism marketing, serving on the boards of Historic Heartland Regional Travel Association (President, Co-op Chair, Secretary) and Antebellum Trail (Secretary). Served on the CMS Web User Group for Simpleview.

Education

• The University of Georgia

  BSEd, Social Science Education

• The University of Georgia

  MEd, Social Science Education

Skills

• Branding
• Blogging
• Event Management
• Social Media Marketing
• Event Planning
• Presentations
• Brand Development
• Marketing Communications
• Social Media
• Web Content Writing
• Nonprofits
• Content Marketing
• Content Strategy
• Fundraising
• Marketing Strategy
• Online Marketing
• Content Management Systems (Cms)
• Leadership
• Customer Relationship Management (Crm)
• Public Speaking
• Advertising
• Newsletters
• Press Releases
• Microsoft Office
• Email Marketing
• Employee Training
• Social Networking
• Marketing
• Copy Editing
• Digital Marketing
• Editing
• Public Relations
• Media Relations