Hannah Robinson
Senior Product Marketing Manager @Awardco
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WORK HISTORY
Senior Product Marketing Manager @Awardco
Salt Lake City, UT, US
Lead Partner marketing initiatives and GTM strategy- Develop messaging and design for web materials and cross-functional campaigns- Source, produce, write, and launch customer stories and testimonials
EDUCATION
Duke University
Bachelor of Science (BS) with Honors
ABOUT HANNAH ROBINSON
I fully redesigned and relaunched our website to rank our product the highest on ChatGPT & other LLMs in under 6 months (all while doing my normal job). 110% organic traffic recovery in under 2 months 2x increase in conversion rate 33% more page views per session collective hours worked 140+ net-new pages when you include blogs, articles, stories, translations, etc.)^ Webflow even wrote multiple articles about it :)Sharing my zillenial thoughts on modern-day marketing and AI search learnings that help keep us at the top -With over 8 years of experience in the B2B Enterprise SaaS industry I’ve honed the art of making complex products connect with customers As a Product Marketing Manager with the skillset of Full-Stack marketer, I blend data-driven strategy with creative storytelling, seamlessly switching between strategic and tactical roles to solve problems from every angle.My experience spans customer support, sales enablement, executive communications, social media management, and event production. This diverse background gives me a 360-degree view of sales and service operations, allowing me to effectively empathize with stakeholders and craft functional strategies that drive results.From sharp content creation to managing 0 to 1 initiatives (such as re-branding and launching a website for a $1B+ valuation company), I’m all about delivering the right message to the right audience at the right time—always with a touch of fun because memorable marketing drives results.I’m a firm believer that \"you can’t manage what you don’t measure\" so I’ve also picked up a variety of technical, analytical, and design skills along the way. When I’m not on my laptop, you’ll find me snowboarding or hiking the SLC mountains with my Australian Shepherd :)
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