Hannah Hardman
Director, Strategic Initiatives @World Wide Technology
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WORK HISTORY
Director, Strategic Initiatives @World Wide Technology
London, GB
Building on my experience leading marketing initiatives within WWT, I’ve stepped into a broader strategic role focused on accelerating sales, shaping customer experience, and translating market insight into action.I work across functions to create the programmes, tools, and frameworks that strengthen how WWT shows up to customers, increase deal velocity, and drive measurable growth.Key focus areas include- Designing and leading cross-functional initiatives that improve sales effectiveness and qualification discipline- Shaping customer-facing experiences - from onboarding journeys to executive engagement- Building frameworks and sales acceleration assets that support consistent, outcome-led conversations with clients- Translating customer, competitor, and industry insights into actionable plays that sharpen strategy and fuel growth opportunities.
EDUCATION
Lewes College
Physical Education; Psychology; Human Biology; English Literature and Language
University of Brighton
Bachelor of Arts (BA), Physical Education Teaching and Coaching
SKILLS
ABOUT HANNAH HARDMAN
Commercially minded, CIM-accredited professional with broad experience across marketing, business development, and strategic growth. I specialise in creating alignment between sales, marketing, and customer engagement to accelerate revenue and build long-term customer partnerships.At World Wide Technology, I’ve worked across multiple industries, most recently Service Provider, focusing on Cloud, 5G, AI and emerging technology GTM, helping to craft propositions, shape market positioning, and support business development initiatives. More recently, I’ve taken a leadership role in Strategic Initiatives, bringing together market insight, positioning, propositions and sales acceleration to strengthen how WWT shows up to customers and continues to win market share.Passionate about innovation and collaboration, I thrive at the intersection of creativity and commercial outcomes; designing programmes, driving customer engagement, and delivering measurable results that help organisations move faster and grow stronger.
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