Hannah Crabtree

WORK HISTORY

EDUCATION

SKILLS

ABOUT HANNAH CRABTREE

With 20 years of experience in retail, hospitality, and e-commerce, I have led revenue growth and digital transformation at two of the world’s most iconic brands through developing propositions which deliver exceptional customer experiences and commercial value.My natural curiosity means I dig deeper and challenge the status quo. I thrive in complex environments by listening, building trust, and championing discovery and collaboration across stakeholders. Rather than line-up quick fixes, I use insights and a systems-thinking approach to create long-lasting value and drive alignment both inside an organisation and across its wider eco-system. As a proactive leader, my strengths are in developing and inspiring teams to create better experiences and implement lasting change. I encourage authentic relationships and nurture communities where people learn, collaborate and feel a sense of belonging.I am a brave strategic thinker and decision-maker with a versatile skill-set. I have specialist experience across marketing, brand, commercial, hospitality, digital and technology. I have a proven track record as a P&L owner and a managing director (£40m revenue) in competitive markets, and I\'m skilled at developing and executing board-approved strategic plans. I am aligned to and at my best in purpose-led organisations that drive positive, sustainable change and are committed to act as a force for good for society and nature. With me, you’ll find an authentic flow of : Proposition Development. Brand Strategy. Strategy Development. Commercial Management of Products and Services. Customer Experience Design. Impactful Marketing Communications. Culture Change. Digital Growth & Transformation. Customer Insights & Analytics. Retail & Hospitality Operational Excellence.