Hannah Grill Puleo

About Hannah Grill Puleo

Senior commercial and strategy leader with a track record of building and scaling transformation at enterprise level. Currently serving as VP of Commercial Transformation for U.S. Spirits, driving large-scale change across Route to Market, distributor partnerships, digital acceleration, and commercial capabilities to unlock sustainable growth and competitive advantage.Brings deep experience spanning corporate strategy, innovation, marketing, and commercial leadership, with a consistent focus on rethinking how businesses grow, operate, and compete. Known for leading complex, cross-functional transformations—from portfolio and growth strategy to operating model and capability build—across both established and emerging categories.Previously held leadership roles across Diageo’s Corporate Strategy, Innovation, and Commercial teams, shaping breakthrough innovation, new business models, and long-term growth strategies. Prior to Diageo, served in PepsiCo’s Global Strategy organization, contributing to enterprise-defining initiatives including major acquisitions, new platforms, and global supply transformation.MBA, Yale University | BA, George Washington University

Experience

1. Vice President of Commercial Transformation

   Diageo

   Oct 2024 — Present · New York, NY, US

   Established and scaled Diageo’s new Commercial Transformation function, assembling a high-impact team and setting a clear direction to unlock growth. Partnered with Diageo and distributor leadership to rethink how the industry goes to market. Led distributor RFPs delivering best-in-class outcomes and resetting expectations. Accelerated digital transformation, tools and AI readiness. Rebuilt commercial capabilities through the launch of Diageo’s first enterprise learning framework and the Academy of Beverage Leadership.

Education

• The George Washington University

  BA, International Affairs, concentration Global Public Health

• Yale School of Management

  Master of Business Administration (MBA)

  2015 — 2017

Skills

• Microsoft Office
• French
• Writing
• Mac Os X
• Legal Writing
• Healthcare
• Qualitative Research
• Media Monitoring
• Media Lists
• Social Media
• Legal Research
• Editing
• International Relations