Hannah Burrows
Senior Associate, Lifecycle Marketing @Capital One
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WORK HISTORY
Senior Associate, Lifecycle Marketing @Capital One
Toronto, ON, CA
EDUCATION
Saint Francis Xavier University
Bachelor of Arts - BA, Kinesiology and Exercise Science
George Brown Polytechnic
Postgraduate Certificate, Sport and Event Marketing
ABOUT HANNAH BURROWS
I’m a Marketing Manager with experience driving both go-to-market strategy and lifecycle marketing programs that accelerate product adoption, customer engagement and long-term growth. My background spans product marketing, lifecycle campaigns, customer research, enablement and AI-driven insights, allowing me to partner with cross-functional teams and deliver fast, measurable impact.I’m passionate about work that sits at the intersection of marketing, product and customer experience, especially- GTM strategy & product launches- Lifecycle marketing programs- Funnel optimization & PLG tactics- Customer research & competitive positioning- Sales & customer success enablement
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