Hannah Bryan

About Hannah Bryan

Experienced Search Engine Optimization Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Digital Marketing, Content Strategy, Social Media, and User Experience. Strong marketing professional with a Bachelor of Arts focused in Communication Studies from James Madison University.

Experience

1. Senior Seo Analyst

   Mayo Clinic

   Jan 2025 — Present

   Support the development, execution and ongoing optimization of the SEO strategy for multiple Mayo Clinic domains, subdomains and mobile apps. • Responsibilities include development of search acquisition strategies, user intent and keyword research, competitive analysis, managing Local and/or International SEO campaigns and technical audits. • Collaborate with IT (Mayo and vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process. • Monitor and stay on top of Google algorithm changes to identify opportunities as well as emerging issues that may have a negative impact on SEO. • Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports.• Works with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings. • Support backlinking and other strategic programs as requested by SEO Manager. • Responsible for producing detailed functional requirements documents for onsite search enhancements. • Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results. • Work collaboratively with Digital Analytics and SEO colleagues, Editorial, Experience Design, IT Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.

Education

• James Madison University

  Bachelor of Arts, Communication Studies

  2008 — 2012

Skills

• Adobe Creative Suite
• Google Adwords
• Twitter
• Wordpress
• Intercultural Communication
• Cms
• Editing
• Social Media
• SEO
• Digital Marketing
• Sociology
• Press Releases
• Facebook
• Google Analytics Individual Qualification
• Marketing
• Blogging
• Social Media Marketing
• Html
• Google Analytics
• Public Relations
• Writing
• Link Building