Hannah Briceño
Social Media Marketing Manager @Common Ground Usa
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WORK HISTORY
Social Media Marketing Manager @Common Ground Usa
As a Social Media Manager for Common Ground USA (CGUSA), I oversaw the organization’s digital presence and engagement strategy, developing and executing campaigns that amplified CGUSA’s mission and increased audience reach. My role focused on content creation, community engagement, and data-driven optimization to foster meaningful online discussions and drive visibility. Key Contributions: Expanded Audience Reach & Impact – Contributed to the success of the All We Share campaign, which reached over 1 million Americans, driving awareness and fostering unity through impactful digital storytelling.(check it out here Developed & Implemented Social Media Strategy – Curated a cohesive content calendar across Instagram, Facebook, LinkedIn, and YouTube, ensuring brand consistency and audience engagement. Community Engagement & Growth – Managed daily interactions, encouraged audience participation, and strengthened CGUSA’s digital presence. Content Creation & Campaign Execution – Produced compelling graphics, videos, and copy, effectively communicating CGUSA’s mission and values. Performance Analytics & Strategy Optimization – Leveraged data insights to refine content strategy, track engagement metrics, and improve campaign effectiveness. Cross-Functional Collaboration – Partnered with communications and leadership teams to align social media initiatives with broader organizational objectives.Through my work at CGUSA, I successfully expanded audience engagement, strengthened brand visibility, and positioned the organization as a thought leader in its space.
EDUCATION
Utah Valley University
Associate of Science - AS
Utah Valley University
Bachelor of Science - BS, Digital Marketing Minoring in Business Management and Data Analytics
ABOUT HANNAH BRICEÑO
I’m a digital marketing consultant with a passion for helping brands grow through smart strategy, great content, and genuine connection. With a degree in Digital Marketing and a background in business and data analytics, I love blending creativity with insights to build campaigns, helping brands grow through thoughtful strategy, engaging content, and community-first storytelling. With a B.S. in Digital Marketing from Utah Valley University—and a background in business management and data analytics—I specialize in building multi-platform campaigns that boost awareness, drive engagement, and convert.My work spans social media management, influencer marketing, content creation, and brand development, and I’ve had the opportunity to support mission-driven organizations, startups, and small businesses alike.Here’s what I bring to the table: Digital Strategy: Crafting and executing omnichannel marketing plans aligned with brand goals Social & Influencer Marketing: Growing audiences through organic and paid content, UGC, and influencer partnerships Content Creation & Campaigns: Managing social-first campaigns across Instagram, TikTok, LinkedIn, Facebook, and YouTube Analytics & Insights: Leveraging data to optimize engagement, increase retention, and inform strategy Bilingual Marketing: Creating inclusive, high-impact messaging in both English and SpanishI hold certifications in Inbound Marketing, Social Media Marketing, and Google Tag Manager, and I’m skilled in tools like Google Analytics, Meta Business Suite, Canva, HubSpot, and more. With experience in SQL and R, I enjoy turning data into insights that shape smarter campaigns.Whether it’s elevating brand storytelling, optimizing digital funnels, or building stronger online communities, I bring creativity, curiosity, and a strategic mindset to every project.Let’s connect! I’m always open to new opportunities, collaborations, or just a good conversation about digital strategy.
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