Hannah Beker
- Role
- Net Revenue Management and Customer Loyalty Analyst at Zoetis
- Location
- Livingston, NJ, US
- LinkedIn followers
- 500 followers
About Hannah Beker
Quantitative consumer loyalty expert driving practical strategies for retention and…
Experience
Net Revenue Management and Customer Loyalty Analyst
Aug 2022 — Present
Build and manage performance measurement tools and metrics for flagship loyalty program. Build and amplify insight layer to inform actionable recommendations. • Use corporate data sources and complex analytics to support all daily operations and year-end program elements, such as net revenue impact, discount/rebate eligibility, and tier management. • Create and enable automations to insure timely, repeatable, and accurate datasets. • Acquire and synthesize financial metrics and cohort analyses from sales, customer, and membership databases supporting business unit and US commercial business. • Work with BA and IT to map data capture and related process flows to insure analytical transparency. • Expertise in rewards program components, to verify compliance per its participation policies. • Collaborate across company BU stakeholders & marketing agency.
Skills
- Strategy
- Business Intelligence
- Customer Insight
- Marketing Research
- Pivot Tables
- Competitive Analysis
- Digital Marketing
- Segmentation
- Leadership
- Analytics
- Online Renewals
- E-Commerce
- Crm
- Program Management
- Market Research
- Lead Generation
- Behavioral Targeting
- Marketing Strategy
- Management
- Ac Nielsen
- Comscore
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