Hannah Willoughby-Foster

Principal Consultant @PA Consulting

Working in cross capability teams to solve clients\' business challenges across sectors. Bringing Human Insight expertise to uncover the consumer point of view and inform & inspire innovation and decision making. Recent work has included.\\\\n- working closely with Design to map a year long customer journey, identifying key needs, pain points and best practice\\\\n- uncovering key consumer segments, identifying how they pull apart and how a digital product & marketing comms should be adapted to best meet consumer needs\\\\n- identifying and building out compelling brand positionings, optimising strategy for future growth & success\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n