Hannah Whelan
Senior Digital Commerce & Brand Marketing Leader | eCommerce, Loyalty & Performance Marketing | Fortune 500 Consumer Brands
- Role
- Director of Ecommerce Merchandising at Fossil Group, Inc.
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Hannah Whelan
I’m a digital commerce and marketing leader with 10+ years of experience driving performance, conversion, and customer engagement for Fortune 500 consumer brands.I specialize in leading cross-functional teams and partnering with media, analytics, CRM, and technology teams to optimize digital channels across eCommerce, loyalty, and consumer promotions.My experience spans:Ownership of multimillion-dollar budgets and financial stewardshipEnd-to-end digital strategy, optimization, and release managementConsumer loyalty platforms, large-scale promotions, and sweepstakesConversion, engagement, and first-party data growth across digital experiencesI’ve supported high-visibility initiatives for brands including PepsiCo, Frito-Lay, American Airlines, Buffalo Wild Wings, Neiman Marcus, and Chili’s.I’m known for balancing strategic leadership with hands-on execution, translating data into actionable insights, and delivering measurable business results at scale.
Experience
Director of Ecommerce Merchandising
Apr 2026 — Present · Richardson, TX, US
Education
Oklahoma State University
Bachelor's degree, Marketing
2011 — 2015
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