Hannah Sundwall

About Hannah Sundwall

Experienced Media Relations professional with a demonstrated history of working in the sports industry. Skilled in InDesign, Baseball, Social Media, and Athletics. Strong public relations professional with a Bachelor of Arts (BA) focused in Business Administration and Management from Augustana College.

Experience

1. Director of Media Relations

   Chicago Symphony Orchestra

   Jul 2025 — Present · Chicago, IL, US

   Spearhead and execute comprehensive national publicity campaigns for a diverse roster of programs, including the CSO and Symphony Center Presents, integrating TV, print, digital, and podcast opportunities to grow global audiences.• Create and implement innovative publicity strategies and \"evergreen\" story arcs that relay artist narratives and maintain consistent year-round media awareness.• Partner with internal audience development groups (Latino Alliance, African American Network) and marketing stakeholders to ensure publicity efforts are seamlessly interwoven with overall institutional campaigns.• Serve as the primary point of contact for artist representation, managing media interviews, photo approvals, and on-site coverage for performances, ensuring talent is effectively prepared for appearances.• Cultivate and leverage high-level relationships with key tastemakers and decision-makers across traditional media and digital influencers to secure high-impact placements.• Oversee media monitoring via Meltwater to analyze placement results, providing actionable insights to internal leadership and artist managers.• Coordinate and execute comprehensive schedules for the CSOA staff photographer and external freelance photographers, ensuring high-quality visual coverage for all performances, VIP events, and special projects to support national publicity campaigns.• Serve as the primary liaison for media, guest artists, and internal stakeholders, streamlining the distribution of press materials and visual assets to facilitate timely, high-impact coverage of CSOA performances and initiatives.• Develop and maintain strategic partnerships with organizations to expand the reach and impact of the CSOA. Represent the organization at industry events and conferences to build relationships with potential partners.

Education

• Augustana College

  Bachelor of Arts (BA), Business Administration and Management, General

  2011 — 2015