Hannah Robbins

About Hannah Robbins

Passionate and results-driven marketer and sales leader with over a decade of experience in the CPG industry. As a Field Marketer at Molson Coors, I build TTL campaigns and manage professional partnerships in Arizona, New Mexico, and Las Vegas. I collaborate with internal and external stakeholders to drive brand equity and create memorable experiences for consumers. Previously, I was a Sales Rep Manager, where I was awarded Sales Rep Lead of the Year for growing revenue and building a winning team culture across Southern CA. As a Specialty Sales Rep and Sales Rep, I rebuilt core brands in under-indexed markets and gained valuable problem-solving, interpersonal, and analytical skills. I am committed to delivering excellence, providing enterprise solutions, and maintaining a growth mindset. I enjoy learning new skills and expanding my network. I am always looking for challenging and rewarding opportunities to leverage my expertise in building successful customer and partner relationships to make a positive impact in my environment.

Experience

1. Field Marketer

   Molson Coors Beverage Company

   May 2021 — Present

   Establishes, executes, and negotiates corporate partnerships through contract evaluation, asset management, and deliverable procurementDevelops 360 marketing campaigns: business planning, sales alignment, agency briefing, creative concepting, legal compliance, brand authenticity, procuring retail tools, merch, media, experiential activation, and tracking and recapping resultsEvaluates annual business plans, partnerships, and leverages local insights to build strategic media plans across all channels: social, B2B, e-commerce, OOH, streaming audio, and email marketing campaignsBuilds brand, shopper, and channel marketing team solutions presentations and communicates strategies to sales teams and customersDesigns digital creative, writes copy, and provides art direction on media assets, microsites, merchandise, and other promotional collateral to creative agenciesManages experiential agency team manager, brand ambassador, and influencer activityPlans, tracks, and facilitates payments for multi-million dollar budget

Education

• University of Wisconsin-Parkside

  Bachelor of Arts (B.A.), Political Science Pre Law

  2009 — 2013