Hannah Rex
Content Manager, Editor, Writer
- Role
- Executive Editor at Lets Eat Cake
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Hannah Rex
Detailed-oriented writer, editor, and content manager with 10 years of professional digital experience, specializing in health + fitness, wellness, nutrition, and pop culture. Proven experience promoting brands through strategic editorial, social, and email marketing initiatives. Skilled at creating top-ranking SEO content, social content, and engaging newsletter sends.
Experience
Executive Editor
Jun 2021 — Present
Created and executed editorial strategies to increase website traffic, employing an understanding of industry trends and user engagement, and refining practices in response to frequent SEO changes.– Managed a dynamic publishing calendar to incorporate breaking news.– Edited articles to align with the site\'s distinct voice and style, ensure factual accuracy, correct grammar and formatting, and proper linking. – Directed and mentored a team of freelance writers, providing guidance on assignments and brand voice.– Managed weekly newsletter sends for three mailing lists, encompassing calendar creation, building the sends, content composition, A/B testing subject lines, and collecting and analyzing performance data.– Assisted with website development changes, recruitment efforts, team building, and budget management.
Education
Boston University
Bachelor's Degree, Journalism
2010 — 2014
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