Hannah Min

About Hannah Min

Hi, I’m Hannah. Media buyer with experience managing large, multi-brand account across both digital and linear channels. Currently a Senior Associate on the Integrated Investment team at Universal McCann, supporting General Mills. I oversee media execution on the Meals & Baking silo and have experience across the Morning Foods silo. I’m passionate about growing my skills in media strategy and buying while contributing to collaborative, innovative teams that build strong client partnerships.Feel free to connect or reach out at h••••••••@gmail.com

Experience

1. Senior Associate, Integrated Investment

   UM Worldwide

   Sep 2025 — Present · New York, NY, US

   Client: GMI - Meals/Baking (Annie\'s, Pillsbury, Old El Paso, Progresso)- Oversee media execution for four General Mills meals & baking brands, managing both digital and linear campaigns across multiple channels- Execute digital tasks for all four brands, including programmatic and direct campaigns, trafficking sheets, and Prisma campaign set up (campaign creation, placement management, and QAs)- Manage linear buys across 15 cable networks, handling weekly budget allocations & adjustments/shifts to ensure smooth and efficient delivery- Provide guidance and support to associates in media buying and campaign management.

Education

• COOP Careers Fellowship

  Digital Marketing

• Baruch College

  Bachelor of Business Administration - BBA, Marketing