Hannah Laifer

About Hannah Laifer

I graduated from Emory University with a B.A. in Media Studies and a B.B.A. concentration in Film and Media Management, and I bring 5+ years of experience in media and content strategy to my current role as Performance Media Manager at Condé Nast. My work focuses on launching and scaling social channels, optimizing multi-platform campaigns, and translating audience data into actionable strategies that drive subscriber growth.Outside of my day-to-day role, I have a strong interest in television, film, and pop culture, and I’m particularly drawn to how storytelling and cultural relevance drive conversation and audience loyalty.

Experience

1. Performance Media Manager

   Condé Nast

   Oct 2024 — Present · NY, US

   Led content amplification for premium entertainment and lifestyle brands including Vanity Fair, WIRED, and Bon Appétit, partnering closely with editorial and creative teams to position stories for maximum cultural impact and engagement- Launched in-house paid social for the Vogue Membership brand- Executed and optimized multi-platform social campaigns, translating audience insights into creative direction, messaging strategy, and content prioritization- Launched and scaled new social channels such as Reddit to expand community reach and deepen conversation around flagship content and tentpole moments- Delivered weekly performance and audience trend insights to senior stakeholders, identifying what ads resonated most and why- Briefed creative teams during key cultural and sale periods, shaping visuals and messaging for optimal performance

Education

• Emory University

  Bachelor of Arts - BA, Media Studies, BBA Concentration in Film and Media Management

  2017 — 2021