Hannah Keener

About Hannah Keener

Hi there! I am a Consumer Behavior and Marketplace Studies major at the University of Wisconsin–Madison, pursuing minors in Graphic Design, Design Strategy, and Entrepreneurship through the School of Human Ecology and the Wisconsin School of Business. I’m passionate about the intersection of digital media, storytelling, and audience engagement; especially in fast-paced, community-driven spaces like sports and entertainment.I have hands-on experience developing and executing social media content strategies through my work with Elequest Communications, where I create, schedule, and optimize content based on performance analytics and audience insights. I enjoy translating brand strategy into engaging digital content that connects with diverse audiences and drives measurable growth. I thrive in collaborative environments where I can contribute fresh ideas, take initiative, and work alongside teams to bring campaigns and concepts to life.I’m especially interested in digital media roles that combine creativity, strategy, and real-time engagement, whether that’s through social content, short-form video, or multimedia storytelling. I’m driven by the challenge of capturing moments, building community, and creating content that resonates with audiences. I’m currently seeking full-time opportunities in digital media, social media, and content creation where I can contribute creatively while continuing to grow my skills in storytelling, analytics, and brand strategy.

Experience

1. Public Relations Team Member

   Gamma Phi Beta

   Feb 2024 — Present · Madison, WI, US

   Developed branded graphics and social content using Adobe Creative Suite to align with organizational voice and increase event visibility- Negotiated and secured 5 brand partnerships with local and national brands, strengthening organizational visibility and exposure.

Education

• University of Wisconsin-Madison

  Bachelor of Science - BS