Hannah Kerin

Consultant - Analytics Modeling and Product Development @ Publicis Groupe | MS Marketing Intelligence | Data | Python| AdTech

Role
Analytics and Product Development Manager at Mphasize
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Hannah Kerin

I’m a data-driven marketing professional with a strong focus on advanced analytics and…

Experience

  1. Analytics and Product Development Manager

    Mphasize

    Mar 2025 — Present · New York, NY, US

    In my current role, I bridge the gap between advanced analytics and client strategy, working in a hybrid capacity across both product development and client service functions. I lead the development and delivery of marketing mix models to optimize media and marketing investments for Fortune 500 clients, including Pfizer and Beam Suntory.Key responsibilities include: • Designing and refining marketing mix models to evaluate and forecast the impact of cross-channel marketing spend • Translating complex statistical insights into strategic recommendations for senior client stakeholders • Collaborating with data scientists and product teams to innovate scalable, tech-enabled solutions • Leading client engagements, ensuring actionable insights are delivered to support ROI-driven decision-making • Driving adoption of findings across client marketing and finance teamsThis role allows me to combine deep analytical rigor with high-touch client engagement to influence key business outcomes at scale.

Education

  • Stony Brook University

    Bachelor’s Degree

  • Long Island University

    Master of Fine Arts - MFA

  • Fordham Gabelli School of Business

    Master of Science - MS

  • Fordham Gabelli School of Business

    Masters of Science

  • Plainview Old-Bethpage JFK High School

    High School

Skills

  • Gis
  • Fine Art
  • Social Media
  • Community Outreach
  • Stella Ecological Modeling
  • Arcgis
  • Event Planning
  • Google Earth
  • Public Speaking
  • Customer Service
  • Yoga Instruction
  • Personal Training

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Hannah Kerin — Analytics and Product Development Manager at Mphasize in Brooklyn, NY, US | Unifers