Hannah Hansen-Jones
Digital Content Specialist @UFA
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WORK HISTORY
Digital Content Specialist @UFA
Responsible for development, governance adherence, execution, and oversight of UFA’s email marketing properties.Monitor and study email campaign key performance indicators such as email deliverability, open rates, click-through rates, conversions and ROI.Monitor industry trends and best practices to identify opportunities for innovation and optimization while ensuring compliance with email marketing regulations and best practices, including CAN-anti SPAM and GDPR.Leads the management of UFA’s digital display system for over 35 retail stores and corporate office.Supports the Digital Marketing team with other functions as needed in areas such as social media, digital advertising and SEO as well as Ecomm platform issue tracking and resolution process.
EDUCATION
Southern Alberta Institute of Technology (SAIT)
Petroleum Land Administration
Southern Alberta Institute of Technology (SAIT)
New Media Production Design, Digital Marketing /Multimedia and Information Design
The Florence Institute of Design International
Master's degree, Interior Design
SKILLS
ABOUT HANNAH HANSEN-JONES
Digital Content Specialist
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