Hannah Carlson
Senior Product Marketing Manager at Amazon
- Role
- Senior Product Marketing Manager, Prime Video at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Hannah Carlson
Building and maintaining brand reputation through regional, national and digital campaigns that foster consumer relationships, make noise and achieve results. I\'m a lover of data, media, merchandising, strategy, coordination, creativity, company culture and cheese.
Experience
Senior Product Marketing Manager, Prime Video
Jun 2022 — Present · Seattle, WA, US
Created strategies for promoting Prime Video’s portfolio of content - including originals, channel subscriptions, and rentals - on Fire TV by developing an experimentation roadmap, piloting process optimizations, and inputting into product improvements. Strategies were responsible for an estimated incremental $1 million in revenue.Partnered with product teams to launch machine-led, personalization logic for Prime Video content on Fire TV. Launch drove annualized increases to a variety of Prime Video metrics - including 25 million incremental streams for originals and exclusives. Worked cross-functionally with key stakeholders - including Fire TV and Prime Video product teams, and Thursday Night Football leads - to create go-to-market and always-on strategies for promoting Prime Video sports on Fire TV - ultimately driving an incremental 12 million streaming days for Prime Video.Managed two marketing managers responsible for Prime Video’s in-app event strategy. Coached team in creating experimentation roadmap, developing segmentation strategies, and identifying key success metrics to successfully engage customers through 30+ calendar moments.
Education
University of Missouri-Columbia
Bachelor of Journalism, Strategic Communication
Skills
- Event Planning
- Email Marketing
- Storytelling
- Social Media Marketing
- Microsoft Excel
- Writing
- Product Placement
- Pop Culture
- Branded Entertainment
- Leadership
- Sales Management
- Marketing
- Public Relations
- Blogging
- Social Media
- Merchandising
- Social Networking
- Account Management
- Content Management
- Integrated Marketing
- Strategic Planning
- Marketing Event Planning
- Entertainment
- Film
- Strategic Partnerships
- Strategic Communications
- Press Releases
- Digital Media
- Project Management
- Advertising
- Microsoft Office
- Press Liaison
- Public Speaking
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