Hannah Boag
Customer Marketing Executive @Diageo
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WORK HISTORY
Customer Marketing Executive @Diageo
London, GB
Working across 9 National Accounts in the Grocery Channel- Managing both internal cross-functional relationships & external relationships with customers and agency partners - Agreeing best-in-class activation plans, ensuring they align with both Diageo\'s and the customer\'s strategic priorities- Managing a FY A&P budget of £1m across multiple customers, including accurate forecasting and Adapt usage- End-to-end project management of several Customer Events and Supplier Conferences- Leading on brand partnership opportunities across the FMCG sector to activate joint marketing campaigns- Off Trade Rising Star Award (March 2026)
EDUCATION
Glenalmond College
A Levels - English, Politics and French (AAA)
Wine & Spirit Education Trust
Level 2, Spirits
University of Bristol
Bachelor of Science - BSc, Politics and International Relations
ABOUT HANNAH BOAG
Customer Marketing at Diageo
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