Hannah Anderson

Digital Strategist @Artform Business Solutions

Washington, DC, US

As an Operations Manager and Digital Strategist, I lead the development and execution of comprehensive digital marketing strategies across SEM/PPC, paid social, email marketing, SEO, content marketing, and website management. I collaborate with internal teams including design, development, creative, client services, and operations to plan and implement cohesive, results-driven campaigns.I manage and maintain WordPress websites by performing routine updates, publishing blog content, building landing pages, and ensuring SEO best practices and overall site health are in place. I also utilize HubSpot to manage CRM data, create workflows, build and launch email campaigns, segment audiences, and maintain effective marketing automation processes.In my project management role, I ensure timelines, tasks, and deliverables are clearly defined, tracked, and communicated using tools such as Monday.com and HubSpot. I serve as the primary client contact, confidently presenting digital strategies, campaign performance, and actionable insights.I work closely with designers and content creators to develop impactful ad copy, engaging landing pages, and visually compelling digital assets. I oversee and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.Additionally, I develop and manage social media content calendars, schedule posts, monitor interactions, and foster community engagement. I regularly analyze campaign performance using Google Analytics, HubSpot reporting, and ad platform data to extract insights that inform both internal strategy and client recommendations.

Boise State University

Master of Business Administration - MBA

Boise State University

Bachelor of Fine Arts - BFA