Hanna Werner
Media Campaigns Specialist at SpartanNash
- Role
- Media Campaigns Specialist at SpartanNash
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Hanna Werner
Dynamic marketing professional with a proven track record in account management and…
Experience
Media Campaigns Specialist
Jun 2025 — Present
Worked as a liaison between our merchandisers, CPG clients and 3rd party platform for the Retail Media Network- Assisted in the development, execution, tracking and optimization of assigned Marketing program, campaign, and/or Advertising projects- Provided strategic recommendations based on historical campaign performance and the clients’ KPIs that drive incremental revenue- Developed and executed strategies to identify, pursue and secure new business opportunities including the creation and delivery of proposals to identified clients- Prepared, maintained and distributed marketing materials and communication pieces (i.e. emails, news letters, website content, guides, brochures, etc.) across various platforms/channels for assigned marketing program(s); ensure Company marketing message is integrated and consistent across departments- Worked with various internal departments and external customers (i.e. vendors, retailers, agencies, etc.) to execute marketing programs and/or solutions that support the Company brand and overall marketing initiatives- Developed and maintained marketing project schedules and status reports; may obtain cost estimates and track actual expenses- Created various reports (i.e, program utilization, consumer insights, engagement, redemption, cost analysis, etc.), prepare analysis, and make recommendations to enhance programs and solutions; communicate information accordingly- Assisted in assigned budget tracking and provide reporting to management to support financial/budget analysis.
Education
Davenport University
Master of Business Administration - MBA
2020 — 2022
Blackbaud University
Certificate
2021 — 2021
Cornerstone University
Bachelor’s Degree
2014 — 2017
Davenport University
LEAD Certification
2020 — 2021
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