Hanna Decker

About Hanna Decker

I\'m a multidisciplinary marketing leader with a decade of experience spanning corporate communications, public relations, brand management, social/digital, partnerships, and events in agency and in-house management roles. I\'m a data-driven communicator with a relentlessly creative spirit and a knack for crafting narratives that inspire consumers and drive action.+ In my free time, I’m passionate about giving back to my community. I spend my Wednesday mornings reading with kiddos at a local elementary school through the SMART Reading program, and regularly volunteer at a local animal rescue, Street Dog Hero.+ Key Strengths: strategic communications, public relations, affiliate program management, internal communications, integrated content development, crisis communications, executive thought leadership and social media strategy.+ Ready to get in touch? Send me a note via LinkedIn.

Experience

1. Marketing Communications Manager (Bowflex, Schwinn, Jrny, Horizon Fitness Brands)

   Johnson Health Tech North America

   Apr 2024 — Present

   Corporate Communications lead: manage and mentor department staff, oversee budget, and supervise agency/partner relationships to maximize ROI.+ Lead insights-driven performance marketing strategy, aligning PR efforts with social and digital strategies to ensure cohesive brand messaging and storytelling.+ Manage earned media & affiliate programs, growing the company\'s existing PR program by 2x, and maximizing CPA value.+ Oversee brand messaging and development of marcomms materials (press releases, media pitches, executive briefing materials); lead owned channel strategy for company blog and LinkedIn, championing company’s online presence & improving reputation.+ Plan and execute virtual and in-person media events to secure media coverage and support ongoing retailer relationships.+ Manage suite of internal communications (newsletter, podcast, all-hands meetings, executive memos) to engage employees, build remote-work culture, and minimize attrition.+ Transitioned to Johnson Health Tech, following the company’s acquisition of BowFlex.

Education

• Portland State University

  Search Engine Marketing - Digital Marketing Certification Course

  2014 — 2014

• University of Portland

  B.B.A., Marketing, Minor: Communication (Journalism + PR Emphasis)

  2011 — 2015

Skills

• Project Management
• Highly Dedicated
• Outlook
• Microsoft Office
• Microsoft Excel
• Powerpoint
• Wordpress
• Copy Editing
• Writing
• Social Networking
• Microsoft Word
• Professional Responsibility
• Editing
• Committed to Professionalism
• Time Management
• Positivity
• Communication
• Word
• Social Media
• Public Relations
• Public Speaking
• Media Relations
• Organization
• SEO
• Teamwork
• Highly Self-Motivated
• Leadership Development
• Facebook