Hanna Lane
Group Director, Fashion @Power Digital Marketing
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WORK HISTORY
Group Director, Fashion @Power Digital Marketing
Translating data into meaningful business decisions- Moving from channel-level wins to holistic business growth- Leveraging cross-portfolio insights into bespoke brand strategies
EDUCATION
University of New Hampshire
Bachelor of Arts (B.A.), English Language and Literature, General
SKILLS
ABOUT HANNA LANE
Fashion marketing is loud, fast, and expensive - and often, unprofitable. As Fashion Group Director at Power Digital and co-founder of Power Fashion, Hanna focuses on helping fashion brands move past vanity metrics and toward growth that can be clearly measured, explained, and scaled - not a constant guessing game. Her work centers on incrementality, smarter measurement, and paid media strategies built for long-term profitability, not short-term spikes.Across her career, Hanna has driven record-breaking gains in revenue, efficiency, and scale for hundreds of fashion brands, spanning emerging labels and legacy fashion houses alike, while navigating increasing pressure to do more with less. Her approach blends a rigorous strategic approach to holistic business strategies with the realities of modern fashion brand financial goals, consumer behavior, and industry trends.Follow along for insights on fashion growth strategy, measurement, and what actually drives results season after season.
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