Han

About Han

Han Ma leads AT & T integrated marketing strategy and planning through the development of world-class products, programs, partnerships, campaigns, and activations that elevate our customer experiences in new and disruptive ways and ultimately, help people better connect with what matters most in their world by shaping the future of how people live, work and play. Before joining AT & T, he held various integrated marketing and communications roles both in-house and agency – including Global Brand Marketing Manager for American Airlines, Senior Digital Brand Manager for Anheuser-Busch InBev (Michelob ULTRA), Digital & Social Strategy Director at Ketchum (Gillette/JPMorgan Chase & Co.), and Senior Digital Strategist at Taylor (Jordan Brand, P&G, 3M, Diageo, Nestlé, Papa John’s Pizza and Panera Bread). With 17+ years of experience in integrated marketing and brand communications, he firmly believes that all brands have a rich story to tell, and it\'s our responsibility to help them strategically build those narratives to converse with relevant audiences in meaningful and impactful ways.Stemming from Lancaster, PA and obtaining his undergraduate studies at The Pennsylvania State University, Han has a passionate allegiance to all things Nittany Lions (he is still convinced that he literally bleeds blue and white). When he’s not celebrating his beloved alma mater or trying to solve the battery drainage crisis on his mobile devices, you can find him traveling the world, upgrading his sneaker collection, experimenting with new cuisines, and sampling as many fine breweries as he can.

Experience

1. Lead Manager, Integrated Marketing Planning & Campaign Management

   AT&T

   Jul 2024 — Present · Dallas, TX, US

   Serves as primary point of contact to our Mass Markets partners (Consumer, Business, Digital, Brand Marketing, Commercialization, Retail, Pricing, CSR, and local VPGM teams), responsible for marketing planning and prioritization, conducting strategic assessments for marketing support, and management of marketing initiatives. • Partners with our internal strategy, integrated planning, GTM, sponsorship, media, and analytics partners to leverage insights about market trends, traffic drivers, growth, and at-risk segments to strategically evaluate and develop all new in-year marketing opportunities, ensuring optimization with our annual marketing plans. • Holistically quantifies the impact of past, current, and proposed marketing activities on reach, response, and results metrics to better inform go-forward strategies• Acts as the marketing “front door”, responsible for intake, strategic evaluation, strategic recommendation, and ultimately prioritization of in-year requests.

Education

• Université Paris-Sorbonne

  B.A., French

• Cornell University

  Organizational Leadership

• Penn State University

  B.A., Public Relations/Advertising and International Studies

Skills

• Social Networking
• Social Media Marketing
• Radian6
• Omniture
• Corporate Communications
• Social Media
• Quantcast
• Media Research
• Shoutlet
• Analytics
• Public Relations
• Media Relations
• Event Planning
• Online Community Management
• Cision
• Digital Strategy
• Businesswire
• Sysomos
• Facebook
• Blogger Relations
• Microsoft Office
• Spredfast
• Community Management
• Burrellesluce
• Community Relations
• Blogging
• Opal
• Press Releases
• Digital Media
• Digital Marketing