Henry Zhong

About Henry Zhong

I am an experienced research professional with a passion for using data and machine…

Experience

1. Research and Insights Manager

   Yahoo

   Feb 2016 — Present

   Designed, trained, fine-tuned and utilized machine learning models to extract and synthesize insights from first party data signals (e.g. mail, search, site traffic data, etc.) and primary research data, which influenced over $20MM in sales revenue each quarter Managed and executed multiple quantitative consumer research studies that positioned Yahoo! as a thought leader in the auto and finance vertical and essential partner to clients and advertisers in those verticals Partnered with sales account leads in pitching and presenting to potential clients by leveraging Yahoo! first party data signals and measurements, which led to multiple $1MM+ partnerships each year Improved team productivity by designing and creating multiple data dashboards that enabled sales account directors, account managers, and sales support teams to directly access third party and first party data without assistance from the research team Trained team members on how to use linear/logistic regression models, large language transformer models, and unsupervised clustering models to generate insights from first party data and primary research data

Skills

• Leadership
• Market Research
• Segmentation
• Spss
• Microsoft Excel
• Mandarin Chinese
• Focus Groups
• Microsoft Office
• Analysis
• Research