Hank Roche

Digital Mt @L'Oréal

New York, NY, US

Selected in a highly competitive development program where exposed to multiple facets of marketing. Luxe eRetail Analyst-Managed product pages for Ulta, Nordstrom, and Bloomingdale’s-Increases product page search visibility on Google, Meta, and retailer websites-Performed consistent data analysis using Data Impact, Vizit, Writer, Salesforce, and Salsify-Worked with retailers to understand consumer web navigation and behavior-Collaborated with brand, marketing, sales, and demand planning teamsConsumer Products Advocacy and Influence Strategic Analyst-Reporting directly into VP of digital content for L’Oréal’s largest division (mass consumer goods)-Serves as in-house consultant involving social media strategy, analytics, and brand engagement-Works directly with brand teams to build out social strategy and launches across 8 brands-Conducts competitive analysis surrounding most influential cosmetic brands and online presence/performance-Tracks brands performance across YouTube, TikTok, Instagram, and Snapchat-Provides insights and works cross functionally with brand, media, DDX, creative content, and marketing teams-Connects and creates brand partnerships between brand teams and celebrities/influencers

University of Pittsburgh

Bachelor's degree