Hank Berkowitz
Managing Principal @Hb Publishing & Marketing Company, Llc
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WORK HISTORY
Managing Principal @Hb Publishing & Marketing Company, Llc
Norwalk, CT, US
Oversee client development and project execution for specialized content marketing agency. Develop content development, media outreach and custom research solutions for wealth advisors, CPAs, estate planners, planned giving experts and high risk insurance pros. Lead author of weekly blog https://hbpubdev.com/hb-blog-online-marketing-b2beat/Co-author (featured presenter) of annual Wealth Advisor Confidence Survey(tm) https://hbpubdev.com/wealth-advisor-confidence-survey/Co-author of annual Association Communication Benchmarking Report http://resource.associationadviser.com/2019-comm-benchmark-downloadModerator in Chief, Association Adviser eNews Sr. Editor at Large, Elite Advisor Forum Head Blogger, Online Marketing B2Beat, Ad Sales Director, Finance Professionals Post,
EDUCATION
Bucknell University
BA, Economics
NYU Stern School of Business
MBA, Finance
New York University
MA, Business Journalism
SKILLS
ABOUT HANK BERKOWITZ
Fascinating and fulfilling career spent at the intersection of WORDS & NUMBERS. 20+ years of P&L experience as a business builder, operator and strategist in the professional publishing and online information industries. Special focus on finance, accounting, wealth management, legal, insurance and related trade associations. Author of weekly blog, Online Marketing B2Beat http://b2beat.blogspot.com/ since 2010. Specialties: Developing profitable media assets for niche B2B and trade association markets (finance, accounting, wealth management, legal, insurance and pharma ). • Direct sales and sale force management • Developing original expert content for business, finance, legal and trade association professionals • Forging strategic alliances with leading providers of news, data, technology and marketing/distribution networks • Identifying new business opportunities where others overlook them and rapidly bringing new offerings to market • Building teams and managing projects in rapidly changing work environments.
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