Hanif Shaikh
MBA | Performance Marketing & Business Growth Strategist | Regional Campaign Leader | Funnel Builder & CRM Integrator
- Role
- Business Development Manager at Akbar Study Abroad
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Hanif Shaikh
I\'ve spent 3+ years building performance marketing systems for one of India\'s most active…
Experience
Business Development Manager
May 2023 — Present · Mumbai, IN
Forged strategic partnerships with academic institutions across Maharashtra, leading seminars and formalizing MOUs, generating a pipeline of high-quality student leads.Launched and optimized regional digital campaigns for Maharashtra, Kerala, and Delhi, boosting student inquiries and lead conversions.Designed engaging digital creatives (reels, banners, posts) using Canva, driving substantial growth in social media engagement within months.Managed end-to-end seminar operations, from outreach to post-event analytics, achieving consistently positive feedback from institutions and attendees.Aligned cross-functional teams (marketing, counseling, sales) to streamline lead nurturing and campaign execution, improving overall conversion rates.Analyzed and optimized campaigns using analytics tools, enhancing ad targeting accuracy and ROI.Directed social media strategy for Akbar Umrah Trip and Akbar Travels India, creating distinct brand identities and growing online presence across verticals.Developed high-impact marketing content for Akbar Training Center (Bahrain, Kingdom of Saudi Arabia, Qatar), elevating engagement and brand visibility for international campaigns.Enhanced performance outcomes for Akbar Academy (Chennai & Hyderabad) through targeted, localized content strategies.Led recruitment and interviews for Akbar Travels and Akbar Online, hiring top-performing sales executives and data analysts nationwide.Represented Akbar Group at All-India UK University Meets, strengthening academic partnerships and expanding brand recognition in the study-abroad ecosystem.Produced daily content (1 post + 1 reel) for Akbar Study Abroad, ensuring consistent audience engagement and brand growth.Represented Akbar Study Abroad at multiple educational fairs and university events, building trust and visibility among prospective students.
Education
SoftproDMTI-Digital Marketing Training Institute-since 2009.
Diploma in Advance Digital Marketing and Social Media Marketing Professional , Marketing
2019
Anjuman-I-Islam Institute of Management Studies Fort Mumbai 400 001
Master of Business Administration - MBA, Marketing/Marketing Management, General
Akbar Peerbhoy College of Commerce & Economics Maulana Shaukatali Road Mumbai 400 008
Bachelor of Business Administration - BBA, Sales, Distribution, and Marketing Operations, General
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