Haniff Clarke

About Haniff Clarke

Marketing Associate with hands-on experience in digital marketing, content creation, and campaign support. Skilled in social media marketing, brand storytelling, analytics, and cross-channel content execution. Proficient in Adobe Premiere Pro, Final Cut Pro, Figma, Photoshop, and Canva, with a strong focus on audience engagement, performance tracking, and results-driven marketing. Experienced in creating high-quality marketing materials through photography and videography, producing compelling visual content that strengthens brand identity and drives engagement.

Experience

1. Meta Gen Ai Knowledge Expert

   Meta

   Sep 2025 — Present

   Serve as both annotator and auditor for GenAI advertising and marketing datasets, flexing between roles based onproduct and project needs.• Annotate open-ended advertising and marketing video content, extracting key selling points, value propositions, andnarrative elements to support multimodal AI model training.• Label and audit high-volume datasets daily in accordance with evolving project guidelines, ensuring accuracy,consistency, and adherence to product requirements.• Adapt to multiple projects, applying new annotation guidelines to meet shifting business and product demands.• Collaborate cross-functionally with Project Coordinators, Project Managers, and peers to optimize labeling workflowsand improve operational efficiency.• Support onboarding and training of new Data Labeling Associates through structured shadowing sessions and real-timefeedback.

Education

• University at Buffalo

  Bachelor's degree, Media Study