Chow Hangyu Zhou
Principal Data Analyst @Jam City
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WORK HISTORY
Principal Data Analyst @Jam City
Los Angeles, CA, US
Product Marketing- Centralized a dashboard for mobile growth data, tracking paid and organic installs from Apple iOS and Android Google Play Store, along with live marketing efforts to enable the product marketing team to make fast and informed decisions, particularly on the App Store Optimization (ASO) side.User Acquisition- Established standardized dashboards that empower the marketing team with detailed insights to monitor and enhance marketing performance- Led a team to develop the SKAN (SKAdNetwork) solution, aiding in not only capturing vital user insights signals but also accurately predicting user LTV- Collaborated with data science to develop a pLTV prediction model to predict users\' long-term performance, enabling the team to focus on long-term performance metrics and maximize Return on Investment- Managed retargeting performance and ROI monitoring through tailored dashboards.Product- Created an instrumental company-wide report to monitor game health, utilized by game teams/studios for weekly performance analysis and growth goal achievement- Experienced in launching new products and providing dedicated data support, including data taxonomy planning, data tracking implementation, data QA, and dashboard creation (game health, economy, user behavior, etc) for the new game. Finance- Managed game forecasts and new game launch simulations, providing crucial data support for financial planning- Involved in major strategic transactions, fundraising, M&A, and partnerships, offering dedicated data support for these events.
EDUCATION
UC Santa Barbara
Bachelor of Science (BS), Financial Mathematics and Statistics
University of Southern California
Master of Science (M.S.), Business Analytics
SKILLS
ABOUT CHOW HANGYU ZHOU
Chow has great interests in data analytics, data visualization in order to deliver valuable business insights and hidden information from data. Chow is not only a self-starter but an excellent and active team player as well. Chow is seeking opportunities to impact business with data-driven strategies.Data analyst skills:Language: SQL, R, SAS, PythonVisualization: Tableau, R: ShinyModeling: Supervised learning methods (linear regression, ridge regression, lasso, decision trees, random forests, SVM, Neural Networks), Unsupervised learning methods (K-means, Autoencoder)Certification: Python Data Structure, Managing Big Data with MySQL, Dale Carnegie Personal BrandingOptimization: Linear, non-linear, discrete and dynamic optimizationRelevant Courses: Applied Machine Learning, Fraud Analytics, Intro to Data Management, Statistical Computing and Data Visualization, Business Analytics, Marketing Analytics, Gaming Analytics.InterestsSnowboarding • Tennis • Ping-pong • Cooking
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