Haneeth Adicherla

About Haneeth Adicherla

In my five-plus years in marketing, I\'ve developed a real love for this fast-paced…

Experience

1. Marketing Lead

   Country Chicken Co

   Apr 2023 — Present · Hyderabad, IN

   Key Responsibilities and Achievements:Customer Segmentation and Product Research: Initiated comprehensive customer segmentation and product research, identifying key market segments to tailor our offerings effectively.Sales Funnel Development: Spearheaded the development and optimization of the entire sales funnel for both direct-to-consumer (D2C) and business-to-business (B2B) models.Social Media Management: Successfully managed and grew the company\'s social media presence, achieving consistent month-on-month growth in engagement and follower base.Performance Marketing and Public Relations: Led performance marketing initiatives and public relations strategies for our offline store launches in Hyderabad, significantly boosting brand visibility and customer acquisition.Advertising Campaigns: Orchestrated and executed over 50 diverse advertising campaigns across various channels, effectively reaching and engaging our target audience.Offline Marketing and Store Promotions: Developed innovative offline marketing strategies, focusing on store opening timings and promotional activities to drive foot traffic and sales.Creative Strategy and Branding: Directed the overall creative strategy, including the production of a brand film and various ad film.Project Management - Website and Mobile App: Acted as a project manager for the company\'s website and mobile application, overseeing the funnel design, user interface, and overall project execution.ROAS and Customer LTV Enhancement: Executed campaigns that generated a 6-7X return on ad spend (ROAS), significantly increasing the lifetime value (LTV) of our customers.Event Participation and Representation: Represented the company at various industry events, strengthening our network and brand presence.Influencer Marketing Campaigns: Led four major influencer marketing campaigns, collaborating with over 300 influencers, and played a pivotal role in organizing the successful \'Natukodi Festival\' event.