Haneesha Raj

About Haneesha Raj

I’m an Influencer & Brand Marketing professional with hands-on experience in executing end-to-end social media campaigns from strategy and creator outreach to content coordination and performance tracking.Currently working at an influencer marketing agency, I collaborate with creators, internal teams, and clients to ensure campaigns stay culturally relevant while meeting brand objectives. I’ve worked closely on influencer shortlisting, onboarding, content planning, approvals, and timely execution across platforms.What I bring to the table:• Influencer outreach & creator management• Campaign ideation aligned with social media trends• Client servicing & coordination• Content planning and execution support• Campaign tracking and performance insightsWith an MBA in Marketing & Human Resources, I enjoy working at the intersection of strategy, creativity, and people. I thrive in fast-paced environments and love brainstorming ideas that turn into impactful campaigns.Always open to learning, collaborations, and conversations around influencer marketing, brand strategy, and digital storytelling.

Experience

1. Influencer Outreach and Client Servicing

   Digilicious

   Mar 2024 — Present · Gurugram, IN

   Influencer Outreach & Client Servicing | digiliciousMarch 2024 – Present | Gurugram- Executed 15+ influencer marketing campaigns across Instagram and YouTube, managing end-to-end execution from ideation to reporting- Identified, shortlisted, and onboarded creators aligned with brand objectives, target audiences, and platform relevance- Worked on campaigns across tech, food, and lifestyle categories, including brands like Samsung, realme, Subway, Mikassa, Greenlam, and Bearhouse- Coordinated with influencers on content briefs, timelines, deliverables, and approvals to ensure smooth execution- Supported content ideation and production planning in line with current social media trends and platform best practices- Tracked campaign performance and shared insights for optimization- Collaborated closely with internal teams and clients to ensure campaigns met both creative and business goals

Education

• CHANDIGARH UNIVERSITY

  Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General

• Xavier University , Bhubaneswar (XUB)

  BBM, Human Resources Management and Services

  2018