Hanbing Guan

About Hanbing Guan

Web and digital Marketing analytics manager with 10+years’ experience in B2B Enterprise, B2C Ecommerce, Gaming, Financial Service, and Media industry in Fortune 500 companies. Expertise in digital analytics and optimization, marketing channel campaign analytics, deep-dive analysis in site performance, paid media campaign analytics strategy, user experience, customer journey, lead generation, retention and engagement, interpreting, presenting data and using data to make recommendations to business owners. A detail oriented team player with a big picture perspective. Achievements and Major Completed projects:* Successful developed digital analytics implementation strategies and tracking plan for ( Symantec, EA, Western Union, Uniqlo, VISA, Cisco, Netapp)* Developed and drew comprehensive digital marketing performance dashboard template for Symantec, Yahoo, Western Union, VISA, VMware, Cisco, Arm Holding and Netapp * Led and successfully launched A/B testing strategy for Symantec, EA and Western union* Developed inside analysis for the paid media campaign, customer journey, customer retention and growth, purchasing funnel and site performance to help the team to solve complicated and tough issues ( Symantec, EA, WU, Yahoo, Uniqlo, VISA, VMware, Cisco, Arm, Netapp )* Make recommendations and provide A/B testing strategy basing on the deep-dive analysis in site performance, SEM, SEO, Email, and Social Media.( Symantec, EA, WU, Uniqlo, VISA, VMware, Netapp, Cisco and Avalara)* Using HIVE or SQL to pull data, create a dashboard and provide a business solution( CISCO) Management Experience* Ten years of Independent managing and leading digital analytics project * three years of managing agency * one-year direct manage team Specialties: Digital analytics tracking, deep-dive analysis and Site Optimization ( A/B) testing-Adobe analytics tool ( sitecatalyt, workspace, target, ad hoc and workbench) and Google Analytics -SEO/SEM performance strategy and analysis-Paid Social Media ( FB Ads ) and Email campaign tracking and analysis-Mobile Apps and Mobile Pages tracking and analysis-Campaign Optimization and site optimization ( A/B testing)-User segmentation, Audience Targeting, Data Management Platform ( Adobe Audience Management)-Marketing Analysis ( Salesforce ) and Demand Generation analysis -Financial forecast and planning

Experience

1. Markteing Strategic and Data Analytic

   Microsoft

   Dec 2025 — Present · US

Education

• Stanford University

  Data science with R / statistic learning/ Ming Masive Datasets

  2019 — 2020

• California State University, Chico

  Master of Science, Computer Science

  2005

• Schiller Internationl Univesity

  Swiss Diploma, Hotel Management

• UC Berkeley Extension

  Machine learning with sas

  2017 — 2017

• Renmin University of China

  B.A, Economics

• UC Berkeley Extension

  Predictive modeling by SAS

  2016 — 2017

• Udemy Alumni

  Machine Learning with Python/Time series with R

  2019 — 2020

Skills

• Cloud Computing
• A/B Testing
• Sem
• Cross-Functional Team Leadership
• User Experience
• Strategy
• E-Commerce
• Google Analytics
• Product Marketing
• Web Analytics
• Business Intelligence
• Online Marketing
• Information Architecture
• Ppc
• Mobile Applications
• Enterprise Software
• Web 2.0
• Web Development
• Analytics
• Analysis
• Crm
• Mobile Devices
• Omniture
• Usability
• Customer Relationship Management (Crm)
• Email Marketing