Hanan Mahmood

Experience

1. Senior Director, Data Partnerships

   The Trade Desk

   Jun 2020 — Present · NY, US

   o Advisor to senior team leadership on roll out of innovative data products. Key deliverable included building narrative and rationale to incentivize partners to adopt innovative data pricing models. A separate project involved adoption of data standard that positioned industry for privacy-first consumer advertising targeting and measurement. o Designated lead to support high 9 figure data operations that include everything from legal contract management to analytics, billing and finance audits. o Worked closely with product team to help grow in-house data products while keeping a healthy 3rd party data marketplace. Specific projects included: o Established data quality and efficacy metrics that partners use for better positioning in data marketplace. Worked with engineering, product and legal teams to build APIs and gain adoption of those APIs on ambitious timelines. o Worked with analytics teams to monitor and communicate efficacy of pricing strategy used by data partners. o Hands on experience with privacy and audit compliance with big four firms o Mentor to mid-junior data partnership account managers and new hires

Education

• The City University of New York

  B.A, Information Systems