Hamzah Quereshi

Retail Marketing Intern @JDE Peet's

Maidenhead, GB

As a Retail Marketing Intern at JDE, I focus on driving the growth and success of Tassimo, one of the UK’s leading coffee brands. My role is centered around creating and executing innovative marketing strategies that elevate Tassimo’s presence in the market. I collaborate closely with the UK & I Marketing Team and external agencies to develop compelling activation plans, utilizing my creative flair and storytelling skills to engage a wide range of audiences, both internally and externally.In this position, I lead key marketing projects that span from packaging design to in-store activation, ensuring that every element aligns with Tassimo’s brand identity and market goals. I’m responsible for managing the end-to-end process of marketing initiatives, which includes coordinating the packaging artwork process, overseeing adaptation projects, and ensuring a powerful product launch in stores.Data-driven insights are a critical part of my role. I analyze market trends and performance data from sources like Nielsen to provide actionable recommendations that inform our marketing strategies. This involves tracking Tassimo’s brand performance, identifying opportunities for growth, and staying ahead of industry trends to keep the brand competitive and relevant.Additionally, I contribute to managing and curating content for our Tassimo Instagram page, helping to craft visually appealing posts that resonate with our target audience and drive engagement. By blending creativity with analytics, I ensure that Tassimo\'s brand message is effectively communicated across all digital platforms.As a passionate brand ambassador for Tassimo, I bring enthusiasm and dedication to my work, ensuring that the brand continues to resonate with consumers. My role at JDE allows me to blend creativity with analytical thinking, contributing to the ongoing success of Tassimo in the dynamic world of coffee retail.