Hamza Azmat Choudry

About Hamza Azmat Choudry

I’m a Senior Game Designer with 10+ years of experience designing F2P systems, retention loops, and LiveOps strategies across mobile, PC, and blockchain games.I combine player-first design thinking with technical execution—building economies that boosted ROAS by 200%, progression systems that doubled retention, and internal tools that automate economy modeling and speed up iteration cycles.I use AI-powered workflows, simulation systems, and custom economy dashboards. These tools help teams prototype faster, balance smarter, and scale LiveOps with confidence.At the heart of it all, I design for the player. Every system I architect, tool I build, or feature I balance is meant to make the experience more rewarding, intuitive, and long-lasting. Because great games aren’t just built—they’re cared for.

Experience

1. Senior Game Designer

   SMASH

   Nov 2024 — Present · Salt Lake City, UT, US

   Architected and prototyped mobile monetization systems, including dual-currency economies, gacha mechanics, and battle passes that increased ROAS from 10% to 200%.• Designed and implemented player-first live service features—seasonal events, daily challenges, dynamic offers—boosting D1 retention from 16% to 45%.• Created simulation-driven economy balancing tools to ensure healthy F2P loops and long-term player value.• Extended average playtime from 6 to 35 minutes by refining core gameplay loops and progression systems through telemetry-informed iteration.• Led rapid prototyping efforts using Unity to test and tune mechanics before full implementation.

Education

• University of Engineering and Technology, Taxila

  Bachelor's degree, Electrical Computer Engineering

  2013 — 2017