Hamza Ashraf
Senior Data Analyst @Catalina Uk
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WORK HISTORY
Senior Data Analyst @Catalina Uk
London, GB
Leading advanced analytics initiatives focused on customer loyalty, segmentation, and predictive modelling to optimise campaign performance and ROI- Spearheaded migration from SAS to Python, improving operational efficiency and scalability- Developed automated Power BI dashboards, significantly reducing manual reporting and enhancing stakeholder decision making- Acted as a strategic advisor, using data driven insights to guide executive level decision making and customer strategy.
EDUCATION
Bradshaw Hall Primary School
KS2 - SATS
Cheade & Marple Sixth Form College
A-levels, Information Technology, Psychology & Medical Science
The Manchester Metropolitan University
Bachelor of Science - BS, International Business
Froebel's International School
KS1
QA
Master's degree, Artificial Intelligence (AI) Data Specialist
The Manchester Metropolitan University
Master's degree, Business Analytics
Cheadle Hulme High School
GCSE
Garden International School
KS2 - SATS
ABOUT HAMZA ASHRAF
Senior Data Analyst | Power BI | Python | SQL | MarTech | AI Data SpecialistWith over 8 years of experience delivering data driven strategies in the FMCG and paid media sectors, I help organisations turn complex data into actionable insights that drive growth, loyalty, and efficiency.From leading large scale code migrations (SAS → Python) and automating processes that saved 40+ hours a week, to growing loyalty scheme engagement by 35% through smarter brand analytics. My work consistently delivers measurable impaI am currently enhancing my skillset as an MSc AI Data Specialist apprentice, combining real world business insight with cutting edge AI applications. My goal is to transition into a Lead Data Analyst role where I can lead innovative, insight led solutions that shape smarter decision making.Tools of the trade: Power BI, Tableau, SQL, Python, Query/400, Salesforce, Azure, Snowflake, VSC, Databricks, Infor, Rundeck.Let’s connect if you are looking to collaborate on data led innovation or need someone who can translate numbers into meaningful action.
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