Hamza Abdou
Customer Success Manager @Smartly
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WORK HISTORY
Customer Success Manager @Smartly
Berlin, DE
Full-cycle client enablement: Led technical discovery, tailored demos, solution scoping, and onboarding for new and existing accounts, ensuring platform setups aligned with marketing goals across multiple ad channels- Revenue scaling through solution design: Increased account investments by up to 500% within months by designing multi-platform workflows and unlocking underused platform capabilities- Pioneering product launches: Delivered first-to-market rollouts of alpha/beta features, driving double-digit ROAS gains and outperforming BAU campaigns during key sales periods- High-impact workshops & training: Designed and facilitated custom workshops for enterprise clients, often in partnership with platform partners, to unlock new channel strategies and adoption- Cross-functional collaboration: Acted as the bridge between Product, Sales, and clients — influencing roadmap priorities and accelerating adoption of new features such as creative automation and AI-powered tools- Account retention & expansion: Consistently secured multi-year renewals and upsells by linking technical solutions directly to measurable ROI, preventing churn and fostering long-term partnerships- Innovation leadership: Contributed to the Smartly.io product roadmap through client feedback and technical input, resulting in new feature development adopted across the EMEA client base- Mentorship & team development: Served as the official buddy for three new hires, guiding them through a structured mentorship program covering technical discovery, solution design, and account strategy — accelerating their ramp-up and strengthening overall team performance.
EDUCATION
Al Akhawayn University
Bachelor of Business Administration - BBA, Marketing and international business
Hannam University
Bachelor of Business Administration - BBA, International Marketing
Munich Business School
Master of Arts - MA, International Marketing and Brand management
ABOUT HAMZA ABDOU
Solutions-focused Customer Success professional with 4 years at Smartly.io, blending technical expertise, strategic consulting, and leadership to drive measurable client success across EMEA.I bridge the gap between technology and business impact — from leading technical discovery, demos, and onboarding, to designing multi-platform advertising solutions that deliver direct ROI. My work has scaled client investments by up to 500% within months, launched first-to-market product rollouts that beat BAU performance by double digits, and secured multi-year renewals through value-driven solution design.Beyond my client portfolio, I’ve contributed to Smartly’s growth by influencing product innovation, collaborating cross-functionally with Sales and Product, and mentoring new team members. As the official buddy for three employees, I guided them through a structured mentorship program that accelerated their ramp-up and strengthened team capability.Passionate about digital marketing innovation, I thrive at the intersection of strategy, technology, and partnership — whether that’s unlocking a new channel opportunity, delivering a high-impact workshop, or helping a colleague level up.
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